Brief: To launch a unique international quarterly men’s title, targeting the discerning 30+ male; to establish a bespoke brand identity for the magazine through logo, art direction and high quality editorial.
Outcome: Nominated as a finalist for Magazine of the Year in the 2012 SPD magazine award after a year of being on the market. Internationally distributed by Comag to a globally increasing audience of 81,500. Self-sustained by luxury brand advertisers with a 25% year on year increase in advertising revenues. Growing list of high-profile contributors including: Johnny Depp, Jonathan Franzen, Jon Snow, Daniel Day-Lewis, Deyan Sudjic, Samantha Morton, Martin Amis and Will Self.
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